Strategies for success:  How AI can re-start growth and business profitability

The steady decline in business profitability across multiple industries threatens to erode future investment, innovation and shareholder value.  But help is at hand from a new factor of production—artificial intelligence – which promises a second age of business growth and profitability.  New research from Accenture shows that, by 2035, AI has the potential to boost profitability by an average 38% and generate an economic boost of $14 trillion for the world economy.  This will only happen if organisations adopt a ‘people first’ mind-set and take bold but responsible steps to apply AI technologies to their business.

  • 16 industries, 12 economies – research reveals who’s best placed to benefit from AI
  • Seize the day – proven strategies for making the most of your AI opportunities
  • A people-centric approach– why ‘people first’ is the watchword for successful AI applications
  • Achieving balance – why boldness must be tempered with responsibility in pursuit of AI goals

Mark is co-author of Accenture’s latest study, ‘Why Artificial Intelligence is the Future of Growth’ and has published widely in specialist business media.  Alongside the impacts of new technologies his research examines issues at the intersection of macroeconomics and business, including globalisation, economic growth, and jobs. Before joining Accenture, he was an economic advisor at the UK Competition Commission, the Consumers’ Association and Ireland’s National Economic and Social Council. He has a Masters in economics from Trinity College, Dublin.